Tuesday 11 October 2016

Communication and Advertising: NOAH’S ARK SEALS GLOBAL PARTNERSHIP, MAKES TOP 9 OF GLOBAL RANKINGS.

NOAH’S ARK SEALS GLOBAL PARTNERSHIP, MAKES TOP 9 OF GLOBAL RANKINGS.

Moshood Akinleye



Nigeria’s foremost Advertising Agency, Noah’s Ark Communications has announced her affiliation with Dentsu Aegis Network (DAN) an international Media and Brand building network. This was announced by the GMD and CCO of Noah’s Ark Communications Lanre Adisa, at a Press Conference in Lagos.

In his speech, Adisa said Noah’s Ark Communications has gone a long way in her 8 years of operation. He mentioned that as an advertising agency, they are proud of achieving so many feats that no Advertising Agency in Nigeria has ever achieved in a very short time. 

Noah’s Ark has not only had works featured in global advertising festivals such as World Renowned Lurzer’s Archive, the Cannes Creativity Festival and more, but also won medals in them. Noah’s Ark won 2015 LAIF defacto Agency of the year, one silver and two bronzes at the 2016 Loeries Awards in Durban in SouthAfrica, and two gold and three bronzes at the 2016 African Cristal Festival in Marrakech, Morocco, being the first gold to be won by by Nigeria and West Africa at any international award festival.
L-R; Group Managing Director/CEO, Noah’s Ark Communications Ltd. Mr. Lanre Adisa; Chief Executive Director, Sub-Sahara Africa, Dentsu Aegis, Mrs. Dawn Rowlands and the Group Managing Director, Media Fuse Dentsu Aegis Network, Mr. Emeka Okeke, during the media parley/signing of the application agreement between Noah’s Ark communications and Dentsu Eegis Network in Lagos recently

Commenting on the affiliation, Adisa said, “Dentsu is one of the top global holding companies in the advertising world. It is on record that it is the fastest growing of the top players today”. We could see a living testimony in their local partners- Media Fuse. Today, Media Fuse is the biggest force to reckon with in the media world in Nigeria and the sub-region. Their record of wins is unparalleled. You can see this in their portfolio of clients”.  “Those who know me know that I’ve always relished our independence. But they also know that I’ve always been a great advocate of collaboration. At different times I’ve had cause to speak on the need for our industry to steer clear of isolationism. I believe that to go far we have to seek out like-minded people from other parts of the world to raise our game” He began.

Adisa announced that Noah’s Ark Communications will now work with Media Fuse Dentsu Aegis Network (MFDAN) as media partners while Noah’s Ark Communications becomes their creative partners in the market.

Meanwhile, the GMD also announced her most recent medal for making the number 9 spot of the 2016 regional and global Advertising Agency rankings. Noah’s Ark Communications was the only Nigerian Advertising Agency in the Top 15 rankings and made the ninth spot behind TBWA (United Arab Emirates), J Walter Thompson (Saudi Arabia), Memac Ogilvy Dubai (United Arab Emirates), J Walter Thompson (Lebanon), FP7/DXB (United Arab Emirates), Cheil WorldWide (United Arab Emirates), J Walter Thomson (United Arab Emirates), and Memac Ogilvy Doha (Qatar).

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